Veronica Fury of Wild Fury Pty Ltd attended SPAA, in Sydney 13-16 November

SPAA is where Australia producers meet the market place. Not just broadcasters but commercial players too. Also key international players attend. It is the one stop shop for the Australian screen  industry and includes television, feature film, animation, documentary, TV commercial and interactive media production companies, as well as services and facilities providers, such as post-production, finance, distribution and legal companies.  I found I could have meetings about projects past present and future with all the key areas from completion bond to presale to funding body.

Market Trends

Talent talent talent – presenter lead is the ‘new black’ in Australian broadcasting. This makes it hard for exploiting international co-production opportunities.  This is occurring when the international market is seeking co-production opportunities. Mysteries of the Human is a good example of this – ARTE need us to do a co-production – but ABC require very strong Australian elements  - like a big name  - to drive the project. W are exploring ways of versioning to meet both market trends.

Benefits

As mentioned in strategy section of this form SPAA offers a broad range of broadcaster interaction -  one on one, open information and social opportunities. The broadcasters seem to be open to pitches and mire informal chatting about projects